---
title: Cloud Edge Guide
description: "To achieve frictionless commerce, you need cloud edge.\nSee how cloud edge can help you create hybrid customer experiences across the entire buying journey. \nGet our guide to find out how cloud edge can help you shift focus to the store to create the omnichannel experiences consumers now expect"
image: https://insights.infinityrms.com/hubfs/Why-cloud-edge-is-the-new-battleground-for-retailers-simple%20%28003%29.jpg
---

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**The retailer's guide to cloud edge**

Why cloud edge is the new battleground for retailers

# The shift to edge computing

Retailers are shifting their focus from ecommerce to the store to create the seamless and connected omnichannel experiences customers expect now across the entire buying journey. 

That’s why cloud edge is a game changer for retail. By enabling high-data, low-latency applications that blend online and offline channels, it ensures the customer experience is truly ‘zero friction’. 

And retail leaders know it. Over 70 percent view edge computing as a strategic investment, and 47 percent are planning to invest in edge solutions in less than a year. 

However, cloud and edge computing is rife with myths and misunderstandings. This guide has been prepared for technical and non-technical audiences to answer the most common questions that arise when we use the terms edge and cloud computing. 

Read the guide to understand:

✔️ What cloud edge is and why it matters

✔️ What’s driving adoption

✔️ The benefits it delivers

✔️ Use cases transforming the business of retail

✔️ Design considerations for your edge architecture.

You’ll find out how the edge can play a bigger role in your digital strategy to cut costs, streamline customer experience and grow revenue. 

### Download now

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